About Us
The McCormick Group Capability Statement describing services in brief is provided via the link below.
Capability Statement.
The McCormick Group is a public relations business, providing:
- Public Involvement (principally for transportation projects)
- M/W/DBE (Minority, Woman, Disadvantaged Business Enterprise) Coordination and Business Workforce Development Services
- Market Research (surveys, focus groups, interviews)
- Advertising Consultation (message development)
- Communication Strategy (inherent component provided to all core services referenced)
Established in 1987, The McCormick Group has grown to provide services to clients in Indiana, Illinois, and Michigan.
Examples of which include:
- Delivering in 29 months, 1,500,000 non-paid media exposures, conducting 43 meetings with 1,673 attendees, managing a 24 hour customer response line, dedicated project office and responding to 2,269 public inquiries for the Accelerate 465 Reconstruction Project (the largest reconstruction project in INDOT history).
- Identifying cause and effect and directional patterns of behavior to assist the City of Indianapolis in conducting the EPA mandated water usage study to prioritize its $1 billion capital improvement program. The research standards set by The McCormick Group were used as a template for the entire State of Indiana.
- Developing the “Faces of Clarian” campaign for then Clarian Health Partners (the largest healthcare provider in the State of Indiana), in one week 50,000 interest hits for job applications were received.
- Representing the State of Indiana as Public Involvement Lead on the tri state, Michigan, Indiana, Illinois, Chicago-Detroit/Pontiac High Speed Rail Investment Study, which resulted in successful deliverables for the Tier 1 EIS and subsequent Service Development Plan.
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HNTB Letter of Recommendation.