Market Research

Project Experience Statement

The McCormick Group has established the following research services.

• Focus group moderation
• Individual and small group interviews
• Intercept surveys
• Customer evaluation
• Strategic Planning
• Baseline Needs Assessment

Examples of Prior Experience Include

• INDYGO Redline Base Assesment
• Statewide customer/caseworker satisfaction survey for the Family Social Service Administration (FSSA), the largest division of State government
• Water Usage Needs Assessment component of the EPA mandated
• $1 billion assessment for the City of Indianapolis
• Strategic Plan Development for the IRMSDC funded by the Lilly Endowment
• Individual and small group interviews, for the State of Indiana Department of Workforce Development
• South Bend River Use Environmental Survey, for the City of South Bend, Indiana
• Gambling abuse and image perception for the State of Indiana
• Focus group planning and execution for Supervalu, the largest supermarket chain the U.S.
• Customer service mystery shopping for Bank One
• Indiana University M/W/DBE Utilization
• Research and Plan Development
• Qualitative customer service evaluation for the Indiana State Museum
• Focus Group Evaluation for the Indiana Repertory and Cub Foods
• Small group team evaluations for IndyParks, Indiana University, the Gallop Organization and the City of Indianapolis Department of Administration
• Use Attainability Analysis Non Random Intercept Survey for the City of Indianapolis, Indiana
• Targeted Population Needs Assessment for the State of Indiana Tobacco Prevention and Cessation Board. Client Comment
• Communication Audit for Eli Lilly & Company Compensations and Benefits

Contact us for further discussion. We welcome the opportunity to earn your business.